
Now is a good time to multiply your Design team capacity
This article&rsquos timing is partly due to the major layoff happening worldwide. IT Companies have been building empires. Empires are, by their structure, as fragile as they are big. So while the world realizes that non-profitable businesses are not so great, it might be a good time to re-think how teams, and more particularly Design teams are built and managed. Liz Wiseman wrote a book back in 2010, explaining how leaders can become multipliers, instead of empire builders or &lsquodiminishers&rsquo. This culture of multipliers is deeply integrated into Buzzvil&rsquos leadership principles. Being a team lead for over 8 years taught me how to direct my efforts into building a compact, fully optimized team of Designers. You&rsquoll discover that this has both advantages for the team&rsquos performance, but also for each individual inside the team as it promotes a sense of accomplishment and self-responsibility. Companies, working on similar products have much larger Design teams. Still, we manage to ship everything on time, and our product quality is by all standards, satisfying following our customers' feedback and business/usability metrics. An entire book could be written on this topic. But for this article, I would like to give an introduction to each lever I could identify to multiply your Design team&rsquos capacity. Let&rsquos start with some basic requirements: Before building anything, it is important to know what we can multiply. You should answer this question first: Can I measure my Design team outcomes? Know what you should multiply: having measurable Designoutcomes As a lead, your responsibilities are tied to the performances of a product (or a team in the case of a function team).
